Conducting Field Research Effectively

Abstract

This article is concerned primarily with preparing for and conducting field research by examining innovative methods and techniques that support the effectively utilization of our time in the field. Specifically, it examines innovations for identifying and communicating with potential respondents to secure interview appointments. Procuring interview notes is dependent first on the ability to secure interview appointments; however, this aspect of the field research life cycle has received insufficient attention. Securing interviews requires identifying potential respondents through our network of contacts, relevant websites, and traditional and social media. Field research has moved onto the Internet—an innovation that contributes to conducting field research effectively. Once potential respondents are identified, interview appointments are then secured by clearly understanding the mode, content and timing of respondent communication. Interview methods, data recording and data analysis are also considered. When conducted effectively, these purposeful activities produce the interview notes that then become the data used for case analysis. This article concludes by reviewing the field research life cycle.