Affiliation:
1. Complutense University of Madrid, Madrid, Spain
Abstract
The identity of the universities is one more piece to consider inside the puzzle of the grassroots public diplomacy. University social responsibility is not well exploited on university websites. This is the main conclusion we have reached following a comparative study of the websites of the universities of the Autonomous Region of Madrid (Spain) and those of the universities of the State of Puebla, including public, private, and Catholic Church institutions. All the universities of the Madrid region and 92.5% of those consulted in the State of Puebla have a website, but none of them gives an explicit reference on its homepage that operations are performed within all occupational aspects in accordance with the realm of university social responsibility. It would therefore be fair to say that there is no evidence of optimal exploitation of university social responsibility on the websites. When this must be considered as one element that it is necessary to include in the communicative frame of reference to obtain mutual understanding, stable, and beneficial relations for all the parts.
Subject
General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献