Affiliation:
1. Xiamen University, China
Abstract
The deconstruction of celebrity persona reflects public concerns within rapidly changing societies. Bringing perspectives from de-legitimation and anti-fandom, this paper investigates how Wanwan, a controversial Chinese Internet celebrity (wanghong), was de-celebrified as a bragger, sugar baby, and two-faced traitor by her anti-fans. Anti-fans condemned Wanwan for her self-glorification, sex trading for material goods, and immorality as an elite. Despite demonstrating anti-fan efforts to seek representative justice online, their discourses are problematic for bolstering classist, neoliberal feminist, populist, and moral perfectionist ideologies. A more serious concern pertains to the politicization of personal animosity through de-celebrification, wherein anti-fans try to exploit state power to cancel the celebrities they dislike. In addition to validating a discursive approach that fleshes out (de-)celebrification studies, this paper refines our understanding of the politics of dislike by unraveling the complex socio-political dynamics behind anti-fandom and de-celebrification.