Site-specific television as urban renewal: Or, how Portland became Portlandia

Abstract

This article addresses the rise of what I call ‘site-specific television’, where the dispersion of television production outside traditional centers results in shooting locations that also serve as the crux of the televisual narrative. I argue that site-specific television constitutes ‘TV renewal’, in which on-location shooting practices are constitutive of urban regeneration efforts that draw on local, alternative, and creative cultures of production to help promote, rebrand, and revitalize marginalized city spaces with, often, gentrifying implications. Taking up Portlandia as a case study of site-specific television, I argue its on-location production practices depend on decentralized and embedded practices of production that align with recent economic and cultural changes in the television industry and in the city.