Affiliation:
1. Laboratory for Citizen Empowerment
2. Communication & Marketing Unit
3. Local Health Plan - Local Health Unit, Modena, Italy.
Abstract
The objective of this study was to evaluate if easy-to-read information material on the prevention of chronic-degenerative diseases through healthy lifestyle co-written by communicators, educators, physicians and citizens –using a networking strategy– could be judged comprehensible. Readability scores were computed. The survey involved 100 individuals attending our centralized booking centre for medical appointments during an “index week”. They filled out an anonymous questionnaire, just before and after they had read the material. Readability and comprehensibility frequencies were calculated. The participants had a mean age of 59.1 ±15.1 (SD) years (range 19–81yrs), 62% were females. Twenty-six percent of them had received no education, 30% “primary”, 28% “secondary”, and 14% had a “degree”. According to readability scores, the booklet was “readable” by all persons who had finished primary school. Of the 100 participants, 40 percent found the booklet's language to be “easy” or “very easy”, 46% “sufficiently easy”, and 14% “difficult” for laypersons to understand. Ninety-four percent of them found no unintelligible words in the text. Education levels showed no differences. Readers’ answers were more correct after they had read the booklet. The pre-test showed that 61 ±26% of the readers answered the comprehensibility items correctly. After reading the booklet, 81+17% of them gave correct answers. The after-minus-before net increase in knowledge was +20% (95% CIs +8 to +32%). The booklet was designed and written using a networking strategy with the help of the local population. It was found to be easy to read and quite clear.
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