Fasten Your Seatbelts: A Case Study on Online Travel Portals in India

Abstract

This case unravels the market dynamics and consolidation of online travel portals in India whose strong buoyant force ushered a new era for the Indian start-up ecosystem. Several talented and risk-taking individuals followed the vestiges of global technology start-ups and found avenues amalgamating technologies and customers’ need for better services. Based on existing narratives and secondary data, this case delves deep into the decision dilemma covering a wide range of challenges such as capital crunch, market forces, and nuances of mergers and acquisitions (M&A). Furthermore, this case helps in understanding the decisions and the rationale behind them in a high growth start-up ecosystem.