Constructing Reality: Print Media's Framing of the Women's Movement, 1966 to 1986

Abstract

This content analysis examined the use of framing techniques found in the New York Times, Time, and Newsweek's coverage of the women's movement. Coverage of both women who organized to promote and deter the movement was studied. Results showed that both groups were not considered important. The strongest evidence for framing techniques was the delegitimation of feminists. This included reporting aspects of the women's appearance, using quotation marks around such words as “liberation,” and emphasizing dissension within the movement. Conversely, the anti-feminists were described as well- organized and attractive. The movement's goals were rarely mentioned, while surface details were commonly presented.