Candidate Images in Spanish Elections: Second-Level Agenda-Setting Effects-Reference-Cited by-同舟云学术

Candidate Images in Spanish Elections: Second-Level Agenda-Setting Effects

Published:1997-12 Issue:4 Volume:74 Page:703-717
ISSN:1077-6990
Container-title:Journalism & Mass Communication Quarterly
language:en
Short-container-title:Journalism & Mass Communication Quarterly

Author:

McCombs Maxwell¹,Llamas Juan Pablo²,Lopez-Escobar Esteban²,Rey Federico³

Affiliation:

1. Holds the Jesse H. Jones Centennial Chair in Communication at the University of Texas at Austin

2. In the School of Communication at the University of Navarra in Pamplona, Spain

3. In the School of Mass Communcation at Austral University in Buenos Aires, Argentina

Abstract

Traditional agenda-setting theory is about the influence of mass media on the public's focus of attention, who and what people are thinking about. The expanded theory of agenda setting tested here during the 1995 regional and municipal elections in Spain elaborates the influence of the mass media on how people think about persons and topics in the news. Combining content analysis and survey data, this study documents the influence of newspapers, TV news, and both TV and newspaper political advertising on Spanish voters' images of political candidates.

Publisher

SAGE Publications

Subject

Communication

Link

http://journals.sagepub.com/doi/pdf/10.1177/107769909707400404

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