Of Horse Race and Policy Issues: A Study of Gender in Coverage of a Gubernatorial Election by two Major Metropolitan Newspapers-Reference-Cited by-同舟云学术

Of Horse Race and Policy Issues: A Study of Gender in Coverage of a Gubernatorial Election by two Major Metropolitan Newspapers

Published:1998-03 Issue:1 Volume:75 Page:194-204
ISSN:1077-6990
Container-title:Journalism & Mass Communication Quarterly
language:en
Short-container-title:Journalism & Mass Communication Quarterly

Author:

Serini Shirley A.¹,Powers Angela A.²,Johnson Susan³

Affiliation:

1. At Ball State University

2. At Northern Illinois University

3. At the University of Wisconsin-Whitewater. This research was funded in part by a summer grant from the Northern Illinois University Graduate College

Abstract

This study of news coverage of a gubernatorial race suggests (1) gender may be a larger factor in selection of policy stories than in selection of horse race stories; (2) coverage of the horse race, particularly news coverage of advertising strategy, appears to have greater impact on the outcome of the election than coverage of policy issues; (3) a woman will be more successful in a political race if she presents herself as a man.

Publisher

SAGE Publications

Subject

Communication

Link

http://journals.sagepub.com/doi/pdf/10.1177/107769909807500118

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