The Impact of Web Metrics on Community News Decisions: A Resource Dependence Perspective

Abstract

This comparative case study of two community news organizations takes a Resource Dependence approach in assessing impact of audience metrics on news decisions, and on mechanisms underlying these decisions. Findings show that the organization that more strongly emphasizes metrics publishes fewer in-depth civic-issue stories, and metrics are more likely to influence newsworthiness. However, reporters’ expertise with strategies for increasing numbers may actually free reporters for enterprise work. Findings also suggest effects from community size.