Author:
Swanson Charles E.,Jenkins James,Jones Robert L.
Abstract
The way in which each individual related ideas to his own needs and values had more effect upon recall, in this instance, than repetition of a theme by either speaker or media. Dr. Swanson is director of the Research Division, School of Journalism, University of Minnesota, where Jones is a staff member. Jones is also on the staff in Psychology, as is Jenkins.
Reference3 articles.
1. Value and need as organizing factors in perception.
2. The Influence of Sex and Age upon the Ability to Report
3. Research Division, School of Journalism, University of Minnesota, Newspapers and Their Readers, I and II (mimeographed). Minneapolis, 1948 and 1949.
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