Issue and Personality Information In Newspaper Political Advertising-Reference-Cited by-同舟云学术

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Issue and Personality Information In Newspaper Political Advertising

Published:1972-09 Issue:3 Volume:49 Page:446-452
ISSN:0022-5533
Container-title:Journalism Quarterly
language:en
Short-container-title:Journalism Quarterly

Author:

Bowers Thomas A.¹

Affiliation:

1. School of Journalism, The University of North Carolina at Chapel Hill

Abstract

Study of political advertisements in largest dailies in 23 states shows nearly half of statements are about issues. Ads for congressional and minor party candidates emphasize issues less.

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1177/107769907204900303

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1. Turkish Political Advertising: A Content Analysis of Newspaper Political Advertisements Between 1977 and 2007;İlef Dergisi;2022-11-25

2. Reviewing the Concept of Advertising from the Print Media Perspectives;Journal of Creative Communications;2017-09-25

3. Judicial Norms and Campaigns: The Content of Televised Advertisements in State Supreme Court Races;Justice System Journal;2016-09-09

4. The Interaction of Issue and Image Frames on Political Candidate Assessment;Communication Studies;2015-11-03

5. A Study of Political Advertising in the 2007 Korean Presidential Election Campaign;Journal of Political Communication;2008-03

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