Is the Medium the Message?: An Experimental Test with Morbid News

Author:

Bennett Ellen M.1,Swenson Jill Dianne2,Wilkinson Jeff S.3

Affiliation:

1. University of Georgia

2. Park School of Communications at Ithaca College

3. University of Tennessee in Knoxville

Abstract

This study examined whether medium is an important factor in arousal of curiosity about morbid events. A total of 131 undergraduate students read or viewed six reports: one good news story, one neutral story and four morbid stories. One group read print versions only, while a second group saw photographic images depicting these events and a third group viewed televised versions of these events. Subjects rated stories on a 100-point thermometer rating scale measuring attraction-aversion. Television news reports, somewhat contrary to expectations, did not evoke more curiosity about morbid events than did print or still photo accounts. Television may be getting a bad rap, the authors suggest.

Publisher

SAGE Publications

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Sensationalism vs. Information During COVID-19 in Ecuador;Advances in Human Resources Management and Organizational Development;2021

2. Comparing the Effects of Vivid Writing and Photographs on Moral Judgment in Public Relations;Journalism & Mass Communication Quarterly;2016-12-15

3. (In)visible evidence: pictorially enhanced disbelief in the Apollo moon landings;Visual Communication;2008-05

4. The primes of our times?;Journalism;2002-08

5. Literaturverzeichnis;Informationsvermittlung im Zeitalter der Unterhaltung;2001

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