Courting Coverage: Rhetorical Newsworthiness Cues and Candidate-Media Agenda Convergence in Presidential Primaries

Abstract

What can political candidates do to make their agenda more enticing to journalists? This study argues that the answer lies in appealing to newsworthiness values—specifically conflict, human interest, and simplicity—via rhetorical newsworthiness cues. Using an original data set of announcement speeches and national news media coverage from 1984 to 2016, this study tests this argument and finds that candidates whose speeches include more anger and candidate-based appeals, which appeal to journalists’ preference for conflict and human-interest stories, have their issue agenda covered with greater proportionality. It concludes with a discussion of the implications of these incentives on the electorate.