Student destination choices in higher education: Exploring attitudes of Brazilian students to study in the United Kingdom

Abstract

Cross-border education provides evidence about international student destination choice including the push and pull model of international student choice. The research upon which this article is based, into Brazilian students’ decisions to study at universities in the United Kingdom, reveals some particular barriers such as cost, negative past relationships and family ties, and recommends raising awareness and a context-sensitive approach to enhance an interest in studying in the United Kingdom.