Affiliation:
1. PSB Academy City Campus, Singapore
2. University of Malaya, Malaysia
Abstract
The use of the resource-advantage theory by businesses has come to be a standard tool for forging business advantage over the past 30 years. However, the benefits of managerial orientation and the knowledge creation process may be context-specific as opposed to being common worldwide. In contrast to large organizations, small- and medium-sized businesses have a higher dependency on their internal resources. This article discusses the situation of converting owner-managers’ entrepreneurial orientation and brand orientation into superior business performance (BP) using the resource advantage-knowledge creation approach. It is found that owner-managers of Malaysian small and medium tourism accommodation businesses (SMTABs) are entrepreneurial but less brand-orientated. Yet a better result would arise when entrepreneurship and brand orientation are integrated to encourage a knowledge creation process that directly influences BP. This article suggests that SMTAB owner-managers should make more effort in honing their managerial orientation. The findings of this study can only be generalized to developing nations.
Subject
Management of Technology and Innovation,Business and International Management
Cited by
1 articles.
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