Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties

Abstract

Drawing on the resource-based view (RBV) theory, the purpose of this research is to examine the influence of entrepreneurial orientation (EO) on small- and medium-sized enterprise (SME) export performance with the moderating effect of social media capital and business network ties. A quantitative survey design was employed for this study. Empirical data for this paper were drawn from 369 Ghanaian SME exporting firms, using the purposive sampling technique, and the hypothesized relationships were analyzed using AMOS v.23 in structural equation modeling. The study reveals that export performance of SMEs is principally determined by their EO. In addition, this effect is reinforced by the social media capital and business network ties, exerting a positive moderating role. The paper provides practical implications for SMEs and policymakers on the need to leverage social media capital and business network ties, given their importance to improving export performance, rather than focusing solely on EO.