Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities

Abstract

The authors examine the marketing research productivity of Asia-Pacific universities using a set of 20 marketing journals during 1991-2000. A weighted Journal of Marketing- equivalent page count is used to account for different font and page sizes of the journals, different lengths in articles, coauthorships, and affiliations. A total of 106 universities are evaluated. The top 3 universities are, in order, the University of NewSouth Wales, the National University of Singapore, and Hong Kong University of Science and Technology. School history does not seem to relate to research productivity. Indeed, several prominent universities are not ranked as highly as other more recently established ones. In achieving publication, the degree of research emphasis and research strategy of a university might play a more important role than years of operation. A majority of the top 20 Asia-Pacific universities have made significant progress in research output during 1991-2000.