Keeping the Marketing Curriculum Current in an Era of Digital Disruption
Author:
Affiliation:
1. Babson College, Babson Park, MA, USA
2. The University of Texas at Austin, Austin, TX, USA
Publisher
SAGE Publications
Subject
Marketing,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/0273475319849652
Reference15 articles.
1. Revisiting the Relationship Between Marketing Education and Marketing Career Success
2. Transforming Marketing Education: Historical, Contemporary and Future Perspectives
3. Digital and Social Media Marketing in Business Education
4. Digital and Social Media Marketing in Business Education
5. Digital Disruption: The Transdisciplinary Future of Marketing Education
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