A Closer Look at Manuscript Reviewing in Marketing-Reference-Cited by-同舟云学术

A Closer Look at Manuscript Reviewing in Marketing

Published:1992-12 Issue:3 Volume:14 Page:3-14
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Beatty Sharon E.¹,Bandyopadhyay Souimava²,Chae Myung-Su¹,Tarasingh Pola S.³

Affiliation:

1. University of Alabama in Tuscaloosa.

2. Lamar University in Beaumont, Texas.

3. Prime Minister's Office in Kuala Lumpur, Malaysia.

Abstract

This article examines the manuscript review process in marketing. For both empirical and nonempirical manuscripts, significance of contribution and conceptual rigor were found to be the most important criteria in the reviewing process. The most critical characteristic of a reviewer is the ability to recognize a manuscript's potential and suggest ways to maximize its contribution.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539201400302

Reference16 articles.

1. Developing, Disseminating, and Utilizing Marketing Knowledge

2. Research on scientific journals: Implications for editors and authors

3. Editorial Policies and Practices Among Leading Journals in Four Scientific Fields

4. Journal reviewing practices: Authors' and APA members' suggestions for revision.

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Publishing in Hospitality and Tourism Journals;Tourism;2024-05-13

2. Stop Drinking the Kool-Aid: The Academic Journal Review Process in the Social Sciences Is Broken, Let’s Fix It;Journal of Academic Ethics;2015-08-13

3. How to review journal manuscripts: A lesson learnt from the world's excellent reviewers;Tourism Management Perspectives;2014-04

4. Writing publishable papers;Tourism Management;2003-08

5. Enhancing Student and Team Learning with Interactive Marketing Simulations;Marketing Education Review;2001-03