Affiliation:
1. Auburn University in Alabama
2. Jacksonville State University in Alabama.
Abstract
Currently, a dearth of simulations for use in international marketing courses exists. Those few simulations that are available have been designed exclusively for international business courses concentrating on the nonmarketing managerial and financial aspects of a multinational corporation. These simulations have limited use in the international marketing domain. This article provides an overview of a computer-generated export simulation found to be very useful for students of international marketing.
Cited by
8 articles.
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