Affiliation:
1. University of Central Florida, College of Business Administration, Department of Marketing.
Abstract
This study provides a new understanding of today's marketing student intern by formalizing an empirical taxonomy of student expectations of marketing internship programs. The results provide strong support for the existence of three distinct student segments, and recommendations are offered as to the application of this new knowledge for academic institutions and firms alike.
Cited by
2 articles.
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1. Internships in Leisure Services: An Analysis of Student and Practitioner Perceptions and Expectations;SCHOLE: A Journal of Leisure Studies and Recreation Education;2006-04
2. Logistics internships;International Journal of Physical Distribution & Logistics Management;2002-03