Assessing the Impact of Executive MBA International Travel Courses

Author:

Schuster Camille P.1,Zimmerman Robert O.1,Schertzer Clinton B.1,Beamish Paul W.2

Affiliation:

1. Xavier University, Cincinatti, OH.

2. University of Western Ontario, London.

Abstract

Over half of the more than 130 executive MBA (EMBA) programs that currently exist around the world include an overseas component. A primary justification for including an overseas component rather than, or in addition to, teaching an international business course on campus is that participants learn more by traveling to another country. However, no systematic assessment has been conducted to identify the impact of these courses on knowledge, attitudes, and behaviors toward business. The assessment procedures in this study involved 90 participants in five groups of four EMBA international travel courses. The results of this study indicate that these international travel courses do affect cognitive, attitudinal, and behavioral learning of the participants.

Publisher

SAGE Publications

Subject

Marketing,Education

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