Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles-Reference-Cited by-同舟云学术

Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles

Published:1992-04 Issue:1 Volume:14 Page:12-21
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Ronchetto John R.¹,Budkles Tom A.²,Barath Robert M.³,Perry James⁴

Affiliation:

1. Department of Marketing at the University of San Diego in San Diego, California.

2. Department of Marketing at Chapman University in Orange, California.

3. Department of Marketing at California State University at Fullerton.

4. Department of Management Information Systems at the University of San Diego in California.

Abstract

The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching style literature, (2) provides examples of new multimedia technologies and delivery systems, (3) proposes a framework that can serve as an organizing structure for choosing an appropriate multimedia delivery system, and (4) briefly outlines implications for researchers, educators, and students.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539201400103

Reference47 articles.

1. Improving Case Evaluations through Computer Based Grading: An Experiment Applying a Developmental Model to Case Evaluation

2. The characteristics of subject matter in different academic areas.

3. "Chips": A Strategic Distribution Game

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