The Mystery Shopper Technique as an Experiential Exercise to Teach Undergraduate Marketing Principles-Reference-Cited by-同舟云学术

The Mystery Shopper Technique as an Experiential Exercise to Teach Undergraduate Marketing Principles

Published:1983-04 Issue:1 Volume:5 Page:33-36
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Czepiec Helena¹

Affiliation:

1. DePaul University, Chicago, Illinois.

Abstract

This article describes how the mystery shopper research technique can be adapted for teaching marketing principles. Trained as comparison shoppers, students visit stores and evaluate competitive product, price, and sales strategies.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538300500106

Reference9 articles.

1. A Classroom Experiential Exercise for Studying Physical Distribution Decision-Making

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2. Initial and Ongoing Mystery Shopper Motivations: An Empirical Investigation By Experience Level and an Application of the Theory of Motivational Crowding;Journal of Hospitality Marketing & Management;2012-01

3. A Conceptual Model for Mystery Shopping Motivations;Journal of Hospitality Marketing & Management;2010-07-14

4. Teaching Retailing and Merchandising: An Experiential Approach;Marketing Education Review;2002-03

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