Affiliation:
1. Department of Marketing of the College of Business at Arizona State University in Tempe.
Abstract
The importance of satisfying students' expectations has grown over the past decade, but satisfaction measurement in higher education remains unclear. This empirical study examines and demonstrates the utility of viewing student satisfaction as a function of meeting both department and university expectations. Findings indicate that measuring student satisfaction by only one of these dimensions may negatively impact the usefulness of the satisfaction measure.
Cited by
6 articles.
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