Affiliation:
1. Lincoln University, Canterbury, New Zealand
Abstract
Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and surrounding wetlands. This was an ideal project to bring sustainability issues to life for students but was too complex for a single class to attack. This article describes a multicourse initiative that sought to heighten students’ awareness of sustainability issues using a design thinking problem-solving approach. Interviews conducted revealed concerns that educators may have in considering similar projects. The authors respond to these perceived obstacles with recommendations and a discussion of mitigation strategies. In addition to the Trust gaining direction, the design and implementation of this cross-course experiential learning initiative allowed Marketing Research and Product Design students to develop an appreciation for macrolevel sustainability issues, and environmental policy students to appreciate the value of marketing research in the development of land use plans.
Funder
Centre of Excellence, Sustainable Tourism for Regions, Landscapes and Communities
Reference67 articles.
1. Andrews E. L. (2019). Will design-thinking strategies benefit students after class is dismissed? Stanford Graduate School of Education. https://ed.stanford.edu/news/will-design-thinking-strategies-benefit-students-after-class-dismissed
2. Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education
3. Integrating Marketing Courses to Enhance Team-Based Experiential Learning
4. A Case Study of Teaching Marketing Research Using Client-Sponsored Projects
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献