Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated
Author:
Affiliation:
1. College of Business Administration at Southwest Texas State University
2. California State University, Sacramento
3. Department of Marketing, Lowry Mays College & Graduate School of Business, Texas A&M University
Abstract
Publisher
SAGE Publications
Subject
Marketing,Education
Link
http://journals.sagepub.com/doi/pdf/10.1177/0273475399213006
Reference13 articles.
1. Business School Education: Some Thoughts and Recommendations
2. Master Teaching: Pursuing Excellence in Marketing Education
3. Canadian Business Schools: Going Out of Business?
4. Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View
Cited by 118 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education;Journal of Marketing Education;2023-06-02
2. The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic;Journal of Marketing Education;2022-02-08
3. Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective;Review of International Business and Strategy;2022-02-02
4. Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors;Journal of Marketing Education;2021-07-08
5. Teaching marketing to non-marketing majors: tools to enhance their engagement and academic performance;Education + Training;2021-05-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3