Affiliation:
1. College of Business Administration at San Diego State University in California.
Abstract
The use of various kinds of group projects is common in many types of marketing courses. A major problem in such courses is the equitable grading of group members based on the accountability of individual performances. This article provides an approach to using peer evaluations to assess individual performances within a group so that grades may be assigned in an equitable manner.
Cited by
34 articles.
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