Internationalizing Your Marketing Course: The Foreign Study Tour Alternative-Reference-Cited by-同舟云学术

Internationalizing Your Marketing Course: The Foreign Study Tour Alternative

Published:1992-08 Issue:2 Volume:14 Page:26-33
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Johnson Denise M.¹,Mader Deanna D.²

Affiliation:

1. Department of Marketing of the School of Business at the University of Louisville in Kentucky.

2. Department of Marketing of the College of Business at Marshall University in Huntington, West Virginia.

Abstract

Internationalizing the marketing principles course using a foreign study tour is discussed, and the advantages of the foreign study tour over more traditional internationalization methods are addressed. Multiple pedagogical techniques that can be used for an overseas class and variations for applying this concept to other marketing courses are examined.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539201400205

Reference15 articles.

1. The Retail Community as a Classroom through Market Research

2. A Multi-System Approach to Internationalizing the Basic Business Course

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