Affiliation:
1. University of Montevallo in Alabama.
2. University of Alabama in Tuscaloosa.
Abstract
Qualifications of business college graduates are being criticized, and changes are being demanded. As one method of improving the quality of courses, the authors show how to reconstruct a sales course that develops and measures higher-level critical thinking skills. This article illustrates a Professional Selling course that builds progressively higher critical thinking skills with inputs based on Bloom's Taxonomy and Gronlund's Learning Objectives. Also described are throughputs of cases, lectures, and presentations and outputs that measure students' progress in developing critical thinking skills.
Reference29 articles.
1. Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance
2. AACSB (1993). Achieving Quality and Continuous Improvement through Self-Evaluation and Peer Review: Standards for Accreditation, Business Administration and Accounting-A Handbook. Revised
3. adopted April 1991. St. Louis, MO: American Assembly of Collegiate Schools of Business, p. 9.
4. A Curriculum for Personal Sales Training in an Academic Setting
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