Unconscious Biasing of Student Examination Scores: A Case of Sequential versus Random Information Retrieval-Reference-Cited by-同舟云学术

Unconscious Biasing of Student Examination Scores: A Case of Sequential versus Random Information Retrieval

Published:1986-12 Issue:3 Volume:8 Page:20-24
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Pettit Kathy L.¹,Baker Kenneth G.²,Davis Laura D.³

Affiliation:

1. Washington State University, Pullman, Washington.

2. The Anderson Schools of Management, University of New Mexico, Albuquerque, New Mexico.

3. Ernst and Whinney, Walnut Creek, California.

Abstract

Crowded sections of certain marketing classes necessitate use of multiple versions of objective exams which vary in test question sequences. The current experiment examines the effect of question sequencing on exam performance as it relates to memory factors. Question sequencing is found to affect exam performance, and a method is suggested to avoid exam inequivalency and to eliminate possible unconscious biasing of student grades.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538600800306

Reference20 articles.

1. Recognition and retrieval processes in free recall.

2. A propositional theory of recognition memory

3. Designing Research for Application

4. Item Rearrangement Under Typical Test Conditions

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