Women Marketing Educators: Interests, Productivity and Satisfactions-Reference-Cited by-同舟云学术

Women Marketing Educators: Interests, Productivity and Satisfactions

Published:1990-04 Issue:1 Volume:12 Page:1-10
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Carsky Mary L.¹,Kennedy Ellen J.²,Waller-Zuckerman Mary Ellen³

Affiliation:

1. The University of Hartford, Barney School of Business and Public Administration, West Hartford, Connecticut.

2. College of St. Thomas, St. Paul, Minnesota.

3. SUNY at Geneseo, Geneseo, New York.

Abstract

The purpose of this study was to describe female marketing educators and to measure their satisfaction with the profession. Survey results show the work styles of women educators differ depending on educational preparation: women with doctoral degrees were more research-oriented and women with master's degrees were more teaching-oriented. Both groups were generally satisfied with the profession.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539001200101

Reference27 articles.

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Contingency Perspective of Student Performance in the Principles of Marketing Classes;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2014-12-15

2. Evidence from a U.K. National Survey;Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference;2014-12-06

3. Perspectives on Women in Marketing Education: A Comparison of the Career Paths of Male and Female Marketing Educators;Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference;2014-11-25

4. The Composition of the Editorial Boards of General Marketing Journals;Journal of Marketing Education;2013-09-11

5. Helen Woodward and Hazel Kyrk;Journal of Historical Research in Marketing;2013-08-02