Does Self-esteem and Social Identity Play a Role in Keeping the Family Occupation Alive?

Abstract

The weavers’ community of Jharkhand provides a unique context for exploring the experience of social identity among a group of individuals. The study considers how micro-level entrepreneurs form their social identity through their craft, examining the processes and emotions by which these entrepreneurs express and act towards the given situation of crises. The qualitative study is based on in-depth interviews conducted with 58 weavers households to understand their identity signals and associated feelings of pride and self-esteem as well as their future prospects. The study makes a significant contribution in the areas of social identity and psychology and gives important insights to the policymakers to come up with interventions that could meet the pressing needs of the community.