Discursive Recontextualization in a Public Health Setting

Author:

Wolfram Cox Julie1,Hassard John2

Affiliation:

1. Deakin University, Burwood, Australia,

2. Manchester Business School, UK, Cambridge University, UK

Abstract

The authors discuss discursive recontextualization as a process of discursive change in which stable referents may be recombined. As such, discursive recontextualization recognizes the interplay of both stability and instability without necessarily privileging the latter. Drawing on intertextual document analysis of a series of public reports published in the wake of a major health policy initiative in Victoria, Australia— Health to 2050—the authors identify a discursive pattern in which descriptions of a disaggregation from large Health Care Networks to smaller Metropolitan Health Services echo those of an earlier aggregation of individual hospitals into the Health Care Networks. The authors suggest that future research into discourse and organizational change will benefit from greater attention to stabilization and such recontextualization as well as to fluidity and instability. They examine implications for change agents and for researchers in the field.

Publisher

SAGE Publications

Subject

Applied Psychology

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