Affiliation:
1. RMIT University, Australia
Abstract
Original production by subscription-video-on-demand services (SVOD) is often associated with a U.S. model of premium drama, characterized by high production values, edgy storytelling, and narrative complexity. Yet the internationalization of SVOD production in recent years has complicated this assumption, revealing diverse national experiences. In this article, we test the notion of ‘SVOD exceptionalism’ through a content and production analysis of Australian SVOD originals released by Netflix, Stan, Amazon Prime Video, Paramount+, and Binge (2015–2021). Identifying the characteristic formats, genres, features, and production dynamics of Australian SVOD originals, we explore how these texts connect with the existing patterns of the national production culture. Our findings suggest that SVOD production in Australia has largely extended rather than challenged established storytelling norms, reflecting a production ecology still shaped around broadcast logics. Consequently, we identify the early years of SVOD production in Australia as a period marked less by innovation than by risk mitigation.
Funder
Australian Research Council
Subject
Communication,Cultural Studies
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