Blocked by YouTube? Unseen digital intermediaries for social imaginaries in the Asia Pacific

Abstract

YouTube is one of the most utilised online content sharing sites, enabling commercial enterprise, education opportunities, and facilities for vernacular creativity. Its user engagement demonstrates online community development; alongside its use as a distribution platform to monetise one’s branded self. However, as a subset of Alphabet Incorporated, its access is often restricted by governments of Asian Pacific countries. This research describes how countries that have banned YouTube still have exceptionally strong online communities, bringing into question the sorts of augmentations used by its participants. This article focuses on digital intermediation strategies, specifically the DIY approach of community building through the use of unseen infrastructures. This comparative study of YouTube channels in several Asia Pacific countries highlights the techniques that bypass limiting infrastructures to boost online community activity. The results demonstrate digital intermediation provides unique opportunities for key agents to contribute to strengthening social imaginaries within the Asia Pacific region.