How can we measure the creative economy? The Cunningham Project

Abstract

In this short essay, I discuss the challenges in measuring the creative economy and Stuart Cunningham's critical contributions to methodology and scholarship in this area, from his foundational work on the Creative Trident and his influence on the Dynamic Mapping to his ongoing conceptual contributions, as in his work on creative industries as social network markets. These contributions remain vital worldwide today, as controversies continue to rage on what sectors are a legitimate focus for industrial policy.