The Golden Age Is Behind Us: How the Status Quo Impacts the Evaluation of Technology

Author:

Smiley Adam H.1,Fisher Matthew2

Affiliation:

1. Department of Psychology, University of Washington

2. Department of Marketing, Cox School of Business, Southern Methodist University

Abstract

New technology invariably provokes concerns over potential societal impacts. Even as risks often fail to materialize, the fear continues. The current research explored the psychological underpinnings of this pattern. Across four studies ( N = 2,454 adults recruited via Amazon Mechanical Turk), we found evidence for the role of status quo thinking in evaluating technology. In Study 1, we experimentally manipulated the reported age of unfamiliar technology and found that people evaluate it more favorably when it is described as originating before (vs. after) their birth. In Studies 2 through 4, participants’ age at the time of invention strongly predicts attitudes toward a wide range of real-world technologies. Finally, we found that individual differences in status-quo-based decision-making moderated evaluations of technology. These studies provide insight into how people respond to the rapidly changing technological landscape.

Funder

national science foundation

Publisher

SAGE Publications

Subject

General Psychology

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