Who Uses Mhealth? User Archetypes for Physical and Mental Health Apps

Author:

Aziz Maryam1,Erbad Aiman1,Belhaouari Samir B1,Almourad Mohamed B2,Altuwairiqi Majid3,Ali Raian1ORCID

Affiliation:

1. College of Science and Engineering, Hamad Bin Khalifa University, Qatar

2. College of Technological Innovation, Zayed University, United Arab Emirates

3. College of Computer and Information Technology, Taif University, Kingdom of Saudi Arabia

Abstract

Objective This study aims to explore the user archetypes of health apps based on average usage and psychometrics. Methods The study utilized a dataset collected through a dedicated smartphone application and contained usage data, i.e. the timestamps of each app session from October 2020 to April 2021. The dataset had 129 participants for mental health apps usage and 224 participants for physical health apps usage. Average daily launches, extraversion, neuroticism, and satisfaction with life were the determinants of the mental health apps clusters, whereas average daily launches, conscientiousness, neuroticism, and satisfaction with life were for physical health apps. Results Two clusters of mental health apps users were identified using k-prototypes clustering: help-seeking and maintenance users and three clusters of physical health apps users were identified: happy conscious occasional, happy neurotic occasional, and unhappy neurotic frequent users. Conclusion The findings from this study helped to understand the users of health apps based on the frequency of usage, personality, and satisfaction with life. Further, with these findings, apps can be tailored to optimize user experience and satisfaction which may help to increase user retention. Policymakers may also benefit from these findings since understanding the populations’ needs may help to better invest in effective health technology.

Funder

Zayed University

Taif University - Scientific Research Department

Qatar National Library

Publisher

SAGE Publications

Subject

Health Information Management,Computer Science Applications,Health Informatics,Health Policy

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