“As tough she is beautiful”: Discourses of female professional wrestlers in World Wrestling Entertainment’s “Evolution”

Abstract

We present findings from a critical discourse analysis of commentary from World Wrestling Entertainment’s pay-per-view Evolution, an all-female wrestling competition. Approximately 10 minutes of match commentary were analysed, attending to the discourses operating within the text; the subject positions offered by them; and the implications these may have for subjectivity, action, and practice. Two discourses are presented: female wrestlers as “real athletes in a real combat sport” and “female wrestlers as conventionally feminine.” The operation of these discourses through the text was interpreted as offering opportunities for women wrestlers to construct identities as serious sportspeople while at the same time limiting those opportunities through the requirement that they also demonstrate heteronormative femininity. We discuss these findings within the framework of neoliberal feminism and a postfeminist sensibility. We conclude that, contrary to its superficially feminist agenda, Evolution offers a narrow and contradictory space for women to construct legitimate identities as professional wrestlers, where discursive positions may be simultaneously offered and undermined by commentators.