A Review on Impact of Socialization Agents in Breeding Consumerism among Children-Reference-Cited by-同舟云学术

A Review on Impact of Socialization Agents in Breeding Consumerism among Children

Published:2015-09-21 Issue:5 Volume:16 Page:867-878
ISSN:0972-1509
Container-title:Global Business Review
language:en
Short-container-title:Global Business Review

Author:

Lenka Usha¹,Vandana ²

Affiliation:

1. Assistant Professor, Department of Management Studies, Indian Institute of Technology, Roorkee.

2. Research Scholar, Department of Management Studies, Indian Institute of Technology, Roorkee.

Abstract

This article extensively reviews literature to develop a conceptual framework elucidating the role of socialization agents in developing consumerism among children. The socialization agents are categorized as interpersonal and environmental agents. Interpersonal agents are family and peers. Environmental agents are schools, television and retail stores. Family, peers, schools, television and retail stores are certain antecedents influencing persuasive intent in children called ‘pester power’, which promotes materialistic attitude among them. Such attitude can be curbed through continued intervention of parents called ‘parental guidance’.

Publisher

SAGE Publications

Subject

Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/0972150915591654

Reference66 articles.

1. Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity

2. Observation of Parent-Child Interaction in Supermarket Decision-Making

3. The role of school in reducing the prevalence of child obesity

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