Emotional Consumption: Mapping Love and Masochism in an Exotic Dance Club

Abstract

This article introduces and explores the concept of emotional consumption through an analysis of an exotic dance club in the New England area. Through understanding how regular customers consume the services offered in an exotic dance club, I show how consuming service labor differs dramatically from consuming objects of exchange. Emotional consumption involves psychosocial dynamics, which emerge from the intersubjective relationships between the consumer and the dancer who is providing a service. In this exchange, the consumer engages in an interaction where the boundary between pure economic exchange begins to merge with a sense of relationality.