Sustaining innovation during downsizing strategy through knowledge coupling, business process digitization, and market capitalizing agility-Reference-Cited by-同舟云学术

Sustaining innovation during downsizing strategy through knowledge coupling, business process digitization, and market capitalizing agility

Published:2022-12-17 Issue: Volume: Page:031289622211424
ISSN:0312-8962
Container-title:Australian Journal of Management
language:en
Short-container-title:Australian Journal of Management

Author:

Fawad Sharif Sayed Muhammad^ORCID,Yang Naiding¹,Rehman Atiq ur²,Alghamdi Omar³

Affiliation:

1. School of Management, Northwestern Polytechnical University, Xi’an, P.R. China

2. NayaKam, Pakistan

3. Business Administration Department, Applied College of Najran University, Najran, Saudi Arabia

Abstract

COVID-19 has developed chaos and uncertainty for small and medium enterprises (SMEs) causing mass downsizing. Under such uncertainty, innovation is key to survival and agility to growth. This study examines role of knowledge coupling and business process digitization (BPD) in sustaining innovation through market capitalizing agility (MCA) besides downsizing strategy. Data have been collected from top and mid management of Chinese manufacturing SMEs and analyzed with knowledge-based view and self-tuning model through Smart-PLS 4. Knowledge coupling positively contributes to MCA and innovation irrespective of downsizing strategy. Effect of BPD on innovation performance is same; however, insignificant on MCA in no-downsizing sample. Likewise, MCA positively influences innovation performance and positively mediates between knowledge coupling (BPD) and innovation performance only during downsizing. This study is first of its kind to establish mediating effect of MCA between knowledge coupling (BPD) and innovation performance during downsizing phase and offers significant theoretical and practical implications. JEL Classification: J63, O31

Publisher

SAGE Publications

Subject

General Business, Management and Accounting

Link

http://journals.sagepub.com/doi/pdf/10.1177/03128962221142435

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