Abstract
Commenting on the future development of China, President Xi Jinping said, ‘China’s children today are not only undergoing and witnessing the realization of the country’s first centenary goal, they are also a new force for achieving the second centenary goal and building China into a great modern socialist country.’ This statement reflects a socially shared belief that Chinese children and youth are expected to shoulder the responsibility of nation-building. This study explores how the ideology of nationalism is disseminated through the popular Chinese reality TV show, X-Change, via the legitimation of the model Chinese youth. Using Rowan Mackay’s multimodal legitimation framework to analyse six episodes from Season 18 of X-Change, this article explores how the model Chinese youth is semiotically constructed and legitimized. Findings from the analysis reveal how the model Chinese youth represents a specific normalized national identity. This is promoted through the embodiment of the urban–rural binary by the show’s main characters and the representation of the exchange journey as the inner transformation of ‘problematic’ citizens.