Représentations visuelles
Author:
Affiliation:
1. EMLYON et Aalto University School of Business, France
2. ESSEC Business School, France
Publisher
SAGE Publications
Subject
Industrial and Manufacturing Engineering,Polymers and Plastics,History,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/0767370118772700
Reference23 articles.
1. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
2. Videography in marketing and consumer research
3. Envisioning consumers: how videography can contribute to marketing knowledge
4. Identities in Flux: An Analysis to Photographic Self-Representation on Instagram
5. Ethnographic Stories for Market Learning
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. When respondents become photographers. Participatory photography: Characteristics, implementation, and interest for research in marketing;Recherche et Applications en Marketing (English Edition);2023-03-23
2. Lorsque les enquêtés deviennent photographes. La photographie participative : caractéristiques, mise en œuvre et intérêt pour la recherche en marketing;Recherche et Applications en Marketing (French Edition);2022-12-14
3. Principles, methods, contributions, and limitations of design science research in marketing: Illustrative application to customer journey management;Recherche et Applications en Marketing (English Edition);2021-08-28
4. Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients;Recherche et Applications en Marketing (French Edition);2021-06-14
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