The X factor: The struggle to get Latinos in US news stories amid a Latinx push and a changing journalism landscape

Abstract

Latinos make up only 5.4 percent of the overall newsroom workforce in the United States. Over the last 15 years, US media outlets have disbanded urban affairs or minority affairs beats and teams altogether. Various studies suggest Latino and African American communities continue to be under-covered by US media outlets, further marginalizing their narratives in the US experience. And for years, US media outlets have struggled on the terms used to describe people of Spanish-speaking heritage: Hispanic, Latino, Mexican American, etc. Now, because of the political empowerment LGBT residents, there is a movement to describe Latinos using the term “LatinX” — a gender-neutral alternative to Latino and Latina. The term was an attempt to incorporate individuals who didn’t identify with a gender or who were transgender. As the US media struggles to accurately portray Latinos, the term “Latinx” faces an uphill battle for mainstream media use amid pressures for basic coverage. The author argues that “Latinx” in stories neutralized gender for the sake of inclusion and could result in ignoring the oppression around gender identity and sexuality.