Serious Jews: Cultural intimacy and the politics of Yiddish

Abstract

This article shows how the concept of cultural intimacy can help scholars better analyze ethnoracial identity politics in the United States. It draws on ethnographic research with Yiddish language activists, or “Yiddishists.” Yiddishists define their engagement with the language through a discourse of “seriousness”—marked by hard work and intensive study. Seriousness, as a kind of affective orientation and cultural aspiration, offers Yiddishists a powerful, if subtle, resource to contest power relations in the American Jewish community. Through everyday discourses and performances of seriousness, Yiddishists set themselves apart from an American Jewish “mainstream,” or “establishment,” while simultaneously critiquing the grounds on which mainstream American Jewish institutions and individuals claim to speak on behalf of the community. Seriousness does this, I contend, by resignifying dominant American Jewish language ideologies about Yiddish as signs of American Jewish cultural intimacy—specifically, communal embarrassment over perceived deficits in knowledge about Jewishness.