The Melodramas of Globalization

Abstract

This article posits a homology between (1) the developmentalist logic endemic to hegemonic discourses of globalization and (2) the logic of the `too late' that drives the melodrama genre, to argue that the experience of globalization is, itself, highly melodramatic. Focusing on the far-reaching transformations of the Mumbai-based film industry and its global epiphenomenon `Bollywood', the article critically analyzes the hooplas and anxieties that structure contemporary Indian cultural nationalism. Countering overarching prognoses of global homogenization, it draws attention to the myriad ground-level transactions through which difference is capitalized and managed. This understanding of melodrama as the persistence of difference helps explain the continuing popularity of the genre in the global South.