Hedonistic Consumerism: Patterns of Consumption in Contemporary Capitalism

Abstract

The post-Fordist accumulation regime has drifted toward hedonistic consumerism: a mix of highly unequal and bourgeoning consumption. Since World War II, cultural and structural elements have led to a situation in which consumption, fostered by induced wants, far exceeds levels of basic need and tends to be monopolized by the wealthiest, both among and within nations. I suggest that a possible solution to these tensions may be found by applying Sen's notion of equality of opportunity to modern patterns of consumption.